Vanity Phone Numbers – Can They Improve Sales and Profits?
Michael Haines, Triple Your Clicks co-founder and Chief Development Officer
Today, professional marketers and business owners alike have the same problem in common. Our customers…..
• are in a hurry
• are frequently distracted,
• have less time than ever to get things done
But don’t panic just yet: Those problems aren’t new; the digital world grows more complicated every day, ads overwhelm us in our daily lives, and we are all totally intimidated just trying to keep up.
Needless to say, this creates a challenging environment for acquiring new customers…A roadblock so-to-speak. To be effective, your marketing must engage consumers so that the following events seamlessly occur:
Attention – Grab it!
Interest – Build it!
Desire – Create it!
Action – Call for it!
Each of these 4 elements must successfully engage your potential customers or conversions will plummet….Promise. Get it right however, and you can crush your competition. I’d like to share with you my thoughts on the critical “action” step.
More specifically, creating it and…
Practically mandating it!
They often say “I’ve got your number” but… do they really? Even with the right audience and marketing channel, we make it difficult for our buyers to react.
Unfortunately, advertising alone is not enough. You must make it easy for your buyers to react. You’ve got to stand out from the crowd.
The simple solution?
Vanity numbers…also known as “easy dial” numbers. Think 1-800-Flowers….1-800-Realtor
Industry icons were built and have prospered around vanity numbers that are simple to remember and easy to dial. Vanity numbers allow you to build your own unique and custom brand. Plus, vanity numbers work equally well whether your business is local or national in nature.
877-Funding
800-Move-Now
407-500-Roof
407-500-Sold
407-500-1111
Vanity phone numbers can help remove the “analysis paralysis” that we all experience when it comes to making a decision. By placing your branded number in front of your target market, they are up to 98% more likely to take action and call you.
Whether they call today, tomorrow, or next week, vanity phone numbers can make your business the one to remember.
8 Ways Your Business Will Benefit From Vanity Numbers
The fundamental advantage of a great vanity telephone number is, simply, that it makes your business more memorable. And not just for new customers, but your existing base as well.
So consider these 8 advantages to integrating a memorable vanity number into your marketing mix:
- Brand Recognition: Customers can quickly recall your contact number, ahead of competitors, when the time comes to call.
- Return on Investment: Marketing ROI increases, as vanity numbers are ideal for use across every marketing channel, from print literature to online advertising.
- More Sales Calls: Ad response rates typically increase with a vanity number used, often by more than 20%.
- More Repeat Business: Even when a customer doesn’t buy from you first time around, they will remember your business the next time they’re ready.
- Monitor Performance: Add a new sales point with advanced tracking and recording options that others lack.
- Multiple Uses: As well as advertising, a vanity number can help you highlight distinct customer service lines or provide individual sales lines, with distinct words to identify each individual use.
- Stand Out: a custom number makes your company more remarkable in a crowded marketplace.
- Improve Customer Feedback: Calls-to-action that encourage customers to tell you how they feel about your business can be integrated into your choice of vanity number.
When it comes time for you to make the case for implementing a vanity number to company management, the reasons above will give you all you need and more.
P.S. Get your free copy of https://tripleyourclicks.com/when-it-comes-to-email-leads-dont-take-five/ You need to read this eye-opening article before you respond to your next email lead. They have a crazy-short shelf life.
Question: Would your customers respond better using this method rather than your typical approach? What else works well for you? Share your comments now
This article is written by Michael Haines, the founder of AC Direct, the oldest and most visited HVAC e-commerce site in the country. Michael has generated over $40,000,000 in HVAC revenue using web based marketing from this and other sites, including local service and installation sites.
His websites have generated over 17,000,000 visitors and were featured in the INC 5000 list of fastest growing companies in America, 2 years in a row.
Please contact us directly at:
407-459-8804 or email info@TripleYourClicks.com.com