HVAC Landing Pages That Capture Attention

HVAC Landing Pages That Capture Attention & Customers

6 Simple Steps To Create Powerful Landing Pages

HVAC Landing page content is the single most important factor in attracting new customers

A landing page is a website or PPC standalone page designed to capture a visitor’s interest and attention first and their contact information via a lead form second. An effective landing page will be narrowly focused and address a particular customer need.

The perfect page is highly targeted, and eliminates all other distractions in favor of a compelling service or replacement offer attached to lead capture form. This format will convert 200%, 300%, up to 600% more of your website visitors into leads that will funnel into revenue.

6 critical elements of a high converting landing page:

1. A strong and compelling opening headline and follow-up sub-headline

2. Avoid dull and lifeless content and “commodity phrases” that lack value

3. Build desire by offering social proof of unique promises and guarantees you offer

4. Strong calls to action placed 2-3 times within the content and as the closing thought

5. A properly designed “Lead-Gen” box placed very prominently well above the fold.

6. Pages are simple and clutter-free while remaining tightly focused on the primary customer need

This is something VERY few, if any, HVAC web designers get right

Let’s face it – web designers are trained in website layout, design and graphics, not compelling content and proper flow. They do NOT understand your customer and the journey they must be led through to create interest and trust.

If you leave landing page content and flow up to your web developer it will cost you dearly in lost sales.

HVAC landing pages should always follow certain best practices to ensure the visitors are enticed to call or email you to take advantage of your service, maintenance, or system replacement offer.

Over the years I’ve tested hundreds of different offers to see what gets the best response from visitors to my HVAC websites. Following are the common elements that work every time:

1. A strong and compelling opening headline and follow-up sub-headline

In the marketing world it is clearly understood that the single most important element of a highly converting landing page is the headline. That’s right; headlines like you used to see in newspapers. The most effective headlines quickly capture your attention and concisely describe the benefit of remaining on the page.

Newspapers and magazines craft the most amazing headlines you’ll ever see. The primary headline is often followed up with a sub-headline, or sub-head; the followup that cements your interest.

Like this:

————————————————————————————————

Is Your Air Conditioner in Need of Repair?

If You Are Tired of Stifling Heat and Humidity and Long For Dependable Comfort Again, Here’s How The XXX XXXX XXXXXXX Rescue Team Can Help You – FAST!

What makes this an effective headline?

1) It get’s right to the need of the visitor without hesitation or distraction.

2) It introduces the viewer’s “pain” so they feel you understand

3) It introduces a potential solution to their pain with just a little more reading

4) The headline is all about the reader, not you or your company. The words “your” and “you” are used 3 times. “We”, “our”, and “us” are not used at all.

We simply describe the problem and introduce a path to their solution. This is known as solution based selling. Rather than describing the benefits or who you are and what you do, your landing pages describe the symptoms of the problem.

“Is your air conditioner running a lot more than it used to? Does it fail to reach the indoor temperature you set?”

“Are you concerned about sudden failure at the least convenient time?”

The sub-head massages the pain and describes their discomfort (symptoms” and, most importantly, how to resolve this discomfort and inconvenience quickly.

Click Here To Get Your Advanced HVAC Landing Pages

2. Dull and lifeless content will pulverize your conversions

Great content is the Venus on the mountaintop when it comes to high conversion rates.

Not a beautiful website, not flashy graphics, and not millions of visitors. Content and compelling offers are where you seal the deal. Provide solution-based content that describes the symptoms your visitor is experiencing. Then introduce the simple and painless solutions you offer.

These solutions should include a compelling offer as most visitors to your website or PPC landing page know absolutely nothing about your company. Make them an offer that is compelling and unique and conversions (a call or an email) will occur at a much higher rate.

Don’t be afraid to make strong offers that include a money back guarantee, discounts, and freebies, anything it takes to get to their home and show them how good your company is.

I think we forget that the true revenue in a new customer is spread out over their lifetime value. Once you provide them with unforgettable service they will never shop your price again.

Several studies show the lifetime value of an HVAC customer is $650-$750 per year for your service agreement customers. Now is the time to pull out all the stops and make sure these customers are not lost forever. Make sure each of your HVAC landing pages do just that!

3. Create desire and interest by listing your unique promises and guarantees

Bullet point your company’s unique service standards like this:

Money back pledge – your satisfaction is 100% risk-free
Nights, weekends, and holidays, we’re there when you need us, on the double
We arrive on-time or (describe your pledge)
Our unique “Leave No Trace Commitment”. We’ll leave your home as clean as we found it, guaranteed!
XXXXXX
XXXXXX
XXXXXX

With solution based selling be sure to provide not only the features you offer, but the benefit the visitor will experience. It seems like common sense that the benefit of a money back pledge would be understood but reach a little deeper and make sure they FEEL the benefit by providing them with the end reward.

4. Describe a clear call to action so your visitor knows exactly what to do next

Since we know the lifetime value that many new customers represent to HVAC dealers, be sure to combine a compelling offer with a strong call to action

like this:

————————————————————————————-

Try us out right now with this very special introductory offer:

Call us at XXX-XXX_XXXX and save $XX.00 off any air conditioner repair PLUS we’ll waive the entire diagnostic and trip charge fee, an $XX.00 value. This is a very limited time offer made only to our web customers so you must act now. The call is free and your satisfaction is guaranteed!

If you feel as we do that this offer is fair and reasonable then you’ll want to act without delay as it won’t last forever. And we think you’ll agree that all of these services and guarantees are offered at surprisingly modest fees. Don’t forget, we offer same day service as well.

Sincerely,

The XXXXXXXXXX Rescue Team

P.S. Send us an email and we promise to contact you in 30 minutes or less. Or call XXX-XXX-XXXX now and one of our highly trained and certified Technical Service Advisors will be right there!

——————————————————————————–

Or perhaps you prefer an attention-getting graphic. Here’s my favorite that I’ve used for years with great success:

Be sure to tell them how soon you will respond to their email inquiry and be sure to live up to it every single time. Learn more about the high value 5 minute window. Customers feel very comfortable when they are provided with certainty in their business dealings.

5. A properly designed “lead-gen” email box placed prominently on the page

Prominent and highly visible placement of your email lead generation box conveys the message that you are standing by and ready to go to work solving their problems. Place your contact box in the upper left or right at the top of your HVAC landing pages.

The number of sign-up fields you include will greatly affect your overall conversion rate. 3-4 fields is best and only ask for their name, phone number, and email, plus provide a “how can we help” section. Nothing else. At this early stage all you need is their contact info, not their personal details.

Place your privacy policy link clearly inside the contact box or just below it.

The box I use with great success for my clients is shown above.

Here are 7 reasons this simple lead-gen box is so successful:

1) I’ve limited the number of signup fields to just 4

2) The very top restates the powerful $50 savings benefit

3) I’ve included a privacy promise to eliminate privacy concerns

4) Notice I don’t use the word “submit”. Instead, I insert a call to action and a primary benefit (Fix My Air)

5) The colors selected provide high contrast to the rest of the page which enhances visibility

6) I place it in the main banner above the fold so it can be seen without scrolling

7) The red highlight arrows bestows a sense of urgency to your request

6. Keep your HVAC landing pages simple and clutter-free

Keep the content and page design tightly focused on the message and solutions. I know how tempting it is to try and be all things to all people, but this is not the time or the place. Leave out distracting promos or offers that have nothing to do with why they clicked your ad in the first place.

If you are offering ac repair leave out distracting duct cleaning, replacement, and maintenance offers. Give each of these their own page and link to them from your home page.

Your ONLY goal is to entice them to call you and address their pain, not to overwhelm them and distract from that goal. Too many options just encourage analysis paralysis. Your other landing pages can highlight your full range of services but this customer has an immediate need so get to work filling that need with focused landing page design.

Each HVAC landing page must be designed solely to support a a single set of symptoms and to fulfill a need the customer currently has. Do yourself and your customer a favor and stay focused on your message, providing a clear solution to their problem, and getting them to contact you, right now.

Please contact us directly at:

407-459-8804 or email info@TripleYourClicks.com

HVAC Landing Pages That Capture Attention

HVAC Landing Pages That Capture Attention & Customers

6 Simple Steps To Create Powerful Landing Pages

HVAC Landing page content is the single most important factor in attracting new customers

A landing page is a website or PPC standalone page designed to capture a visitor’s interest and attention first and their contact information via a lead form second. An effective landing page will be narrowly focused and address a particular customer need.

The perfect page is highly targeted, and eliminates all other distractions in favor of a compelling service or replacement offer attached to lead capture form. This format will convert 200%, 300%, up to 600% more of your website visitors into leads that will funnel into revenue.

6 critical elements of a high converting landing page:

1. A strong and compelling opening headline and follow-up sub-headline

2. Avoid dull and lifeless content and “commodity phrases” that lack value

3. Build desire by offering social proof of unique promises and guarantees you offer

4. Strong calls to action placed 2-3 times within the content and as the closing thought

5. A properly designed “Lead-Gen” box placed very prominently well above the fold.

6. Pages are simple and clutter-free while remaining tightly focused on the primary customer need

This is something VERY few, if any, HVAC web designers get right

Let’s face it – web designers are trained in website layout, design and graphics, not compelling content and proper flow. They do NOT understand your customer and the journey they must be led through to create interest and trust.

If you leave landing page content and flow up to your web developer it will cost you dearly in lost sales.

HVAC landing pages should always follow certain best practices to ensure the visitors are enticed to call or email you to take advantage of your service, maintenance, or system replacement offer.

Over the years I’ve tested hundreds of different offers to see what gets the best response from visitors to my HVAC websites. Following are the common elements that work every time:

1. A strong and compelling opening headline and follow-up sub-headline

Newspapers and magazines craft the most amazing headlines you’ll ever see. The primary headline is often followed up with a sub-headline, or sub-head; the followup that cements your interest.

Like this:

Is Your Air Conditioner in Need of Repair?

If You Are Tired of Stifling Heat and Humidity and Long For Dependable Comfort Again, Here’s How The XXX XXXX XXXXXXX Rescue Team Can Help You – FAST!

What makes this an effective headline?

1) It get’s right to the need of the visitor without hesitation or distraction.

2) It introduces the viewer’s “pain” so they feel you understand

3) It introduces a potential solution to their pain with just a little more reading

4) The headline is all about the reader, not you or your company. The words “your” and “you” are used 3 times. “We”, “our”, and “us” are not used at all.

We simply describe the problem and introduce a path to their solution. This is known as solution based selling. Rather than describing the benefits or who you are and what you do, your landing pages describe the symptoms of the problem.

“Is your air conditioner running a lot more than it used to? Does it fail to reach the indoor temperature you set?”

“Are you concerned about sudden failure at the least convenient time?”

The sub-head massages the pain and describes their discomfort (symptoms” and, most importantly, how to resolve this discomfort and inconvenience quickly.

Click Here To Get Your Advanced HVAC Landing Pages

2. Dull and lifeless content will pulverize your conversions

Great content is the Venus on the mountaintop when it comes to high conversion rates.

Not a beautiful website, not flashy graphics, and not millions of visitors. Content and compelling offers are where you seal the deal. Provide solution-based content that describes the symptoms your visitor is experiencing. Then introduce the simple and painless solutions you offer.

These solutions should include a compelling offer as most visitors to your website or PPC landing page know absolutely nothing about your company. Make them an offer that is compelling and unique and conversions (a call or an email) will occur at a much higher rate.

Don’t be afraid to make strong offers that include a money back guarantee, discounts, and freebies, anything it takes to get to their home and show them how good your company is.

I think we forget that the true revenue in a new customer is spread out over their lifetime value. Once you provide them with unforgettable service they will never shop your price again.

Several studies show the lifetime value of an HVAC customer is $650-$750 per year for your service agreement customers. Now is the time to pull out all the stops and make sure these customers are not lost forever. Make sure each of your HVAC landing pages do just that!

3. Create desire and interest by listing your unique promises and guarantees

Bullet point your company’s unique service standards like this:

Money back pledge – your satisfaction is 100% risk-free

Nights, weekends, and holidays, we’re there when you need us, on the double

We arrive on-time or (describe your pledge)

Our unique “Leave No Trace Commitment”. We’ll leave your home as clean as we found it, guaranteed!

XXXXXX

XXXXXX

XXXXXX

4. Describe a clear call to action so your visitor knows exactly what to do next

Since we know the lifetime value that many new customers represent to HVAC dealers, be sure to combine a compelling offer with a strong call to action

like this:

————————————————————————————-

Try us out right now with this very special introductory offer:

Call us at XXX-XXX_XXXX and save $XX.00 off any air conditioner repair PLUS we’ll waive the entire diagnostic and trip charge fee, an $XX.00 value. This is a very limited time offer made only to our web customers so you must act now. The call is free and your satisfaction is guaranteed!

If you feel as we do that this offer is fair and reasonable then you’ll want to act without delay as it won’t last forever. And we think you’ll agree that all of these services and guarantees are offered at surprisingly modest fees. Don’t forget, we offer same day service as well.

Sincerely,

The XXXXXXXXXX Rescue Team

P.S. Send us an email and we promise to contact you in 30 minutes or less. Or call XXX-XXX-XXXX now and one of our highly trained and certified Technical Service Advisors will be right there!

——————————————————————————–

Or perhaps you prefer an attention-getting graphic. Here’s my favorite that I’ve used for years with great success:

Be sure to tell them how soon you will respond to their email inquiry and be sure to live up to it every single time. Learn more about the high value 5 minute window. Customers feel very comfortable when they are provided with certainty in their business dealings.

5. A properly designed “lead-gen” email box placed prominently on the page

Prominent and highly visible placement of your email lead generation box conveys the message that you are standing by and ready to go to work solving their problems. Place your contact box in the upper left or right at the top of your HVAC landing pages.

Place your privacy policy link clearly inside the contact box or just below it.

The box I use with great success for my clients is shown above.

1) I’ve limited the number of signup fields to just 4

2) The very top restates the powerful $50 savings benefit

3) I’ve included a privacy promise to eliminate privacy concerns

4) Notice I don’t use the word “submit”. Instead, I insert a call to action and a primary benefit (Fix My Air)

5) The colors selected provide high contrast to the rest of the page which enhances visibility

6) I place it in the main banner above the fold so it can be seen without scrolling

7) The red highlight arrows bestows a sense of urgency to your request

6. Keep your HVAC landing pages simple and clutter-free

Keep the content and page design tightly focused on the message and solutions. I know how tempting it is to try and be all things to all people, but this is not the time or the place. Leave out distracting promos or offers that have nothing to do with why they clicked your ad in the first place.

If you are offering ac repair leave out distracting duct cleaning, replacement, and maintenance offers. Give each of these their own page and link to them from your home page.

Each HVAC landing page must be designed solely to support a a single set of symptoms and to fulfill a need the customer currently has. Do yourself and your customer a favor and stay focused on your message, providing a clear solution to their problem, and getting them to contact you, right now.

Please contact us directly at:

407-459-8804 or email info@TripleYourClicks.com

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