HVAC Landing Pages – How to Create Compelling Offers That are Practically Irresistible
What if you could design HVAC landing pages so compelling that no one could resist your offer?
Traffic is great. Huge quantities of traffic are even better.
But compelling offers are where you seal the deal.
Today we will tap into a skill that EVERY website operator needs to master – creating offers that convert shoppers into buyers.
When visitors arrive at your site, they’re most likely looking to solve a problem.
But remember, customers couldn’t care less about your product or you’re pricing until they believe you understand.
This is where compelling offers become the game-changer.
So don’t be afraid to make strong offers on your HVAC landing pages that include a money back guarantee, discounts, and freebies, anything it takes to get gain their trust and show them how good your company is.
Grab their attention and inspire them to share their contact information or place an order before they leave your website (and probably never come back).
Create an offer that is so compelling and unique that conversions (a call or an email) occur practically on instinct.
It’s a marriage proposal from your life long soul mate. Now is the time to pull out all the stops and make your offer so enticing they stop looking and call you.
Google AdWords allows us to craft very specific offers
When a searcher scans the search results page, they’ll see your ad and click your compelling offer, arriving on your landing page. Address this need with a tightly-focused landing page headline and supporting offer that fulfills the promise of the AdWords ad they clicked on.
Here’s an example of a highly converting offer for an appliance repair service provider.
This headline focuses on solving a very clear-cut need:
Is Your Dishwasher in Need of Repair?
If You’re Sick & Tired of Hand Washing and Want Sparkling Clean Dishes Again, Here’s How The XXXXXXXXX Rescue Team Can Help You – FAST!
Our service fee to come to your home starts at just $XX.00 to diagnose the problem with your dishwasher. (Save $25.00 off any repair right now.)
Before any repairs are made, we’ll quote you a firm, flat rate to repair the problem and get your dishes sparkling again.
No unpredictable hourly fees and no surprises. Don’t forget, after you receive the repair quote show your Technical Advisor this service coupon for an immediate $25.00 savings!
8 more reasons why The XXXXXXXXX is the first choice of thousands of (city) area customers:
- Guaranteed Satisfaction in Writing
- Serving (City) Over 30 yrs.
- Your One Stop Shop for Appliances, Parts and Repair
- Same Day or Next Day Service
- No Extra Charge for Saturday Service Call
- Free trip charge with repair
- Insured/Licensed
- We Service Most Brands
Try us out right now with this very special introductory offer:
Call us at XXX-XXX-XXXX and save $25.00 off any dishwasher repair PLUS we’ll waive the entire diagnostic and trip charge fee, a $XX.00 value.
This is a very limited time offer made only to our web customers so you must act now. The call is free and your complete satisfaction is guaranteed!
Include your extraordinary promises and guarantees (and yes, they need to be extraordinary). Explain how your pricing is straightforward and fair.
Describe your company’s unique service policies, your money-back pledge, your 24 hour emergency service, your on-time pledge, your “Leave No Trace Commitment”, free shipping, free returns, and as many other unique qualities about your company that compel customers to respond
Your target audience is actively searching to find a company that understands, removes the risk, and allows them to stop drudging through websites and get back to their life.
Leave Commodity-Phrase Claims To The Beginners
These include statements like this:
- We’re Number One
- Quality is Our Specialty
- Honest and Reliable
Customers place no value whatsoever in these general and vague claims. These statements also imply that you have nothing real to offer. Your audience will respond to compelling offers, risk-free guarantees, and clear calls-to-action.
Highlight the benefits of your offer using a brief paragraph or bullet points. Effective landing pages communicate more than just the features of the offer – they also clearly highlight the benefits of the features.
Outlining the benefits provides visitors a compelling incentive to respond. For example, instead of the feature:
“7 day programmable thermostat”
Offer the benefit:
“Fully automatic, easy to use, digital control center that conveniently adapts to your lifestyle. Set it once and walk away!”
In other words, emphasize how the product offers solution to specific problems, needs, or interests your target audience cares about.
Improved conversions on your HVAC landing pages are sure to follow.
P.S. Get your free copy of https://tripleyourclicks.com/when-it-comes-to-email-leads-dont-take-five/ You need to read this eye-opening article before you respond to your next email lead. They have a crazy-short shelf life.
Question: Would your customers respond better using this method rather than your typical approach? What else works well for you? Share your comments now
This article is written by Michael Haines, the founder of AC Direct, the oldest and most visited HVAC e-commerce site in the country. Michael has generated over $40,000,000 in HVAC revenue using web based marketing from this and other sites, including local service and installation sites.
His websites have generated over 17,000,000 visitors and were featured in the INC 5000 list of fastest growing companies in America, 2 years in a row.
Please contact us directly at:
407-459-8804 or email info@TripleYourClicks.com.com