Fast Track your Google Ads ROI with High Converting Landing Pages
Did you know that a landing page will turn more of your website traffic into phone calls and other leads? Yes, in fact, a nicely designed landing page will help you get more leads which will improve your return on advertising spend. Most landing pages are right to the point and more of a great advertising tool. They can be easy and quick to read and understand. And, they tend to not overwhelm the client with stuff they aren’t looking for. A landing page should contain exactly what your soon to be client is looking for. And, it is devoted to that specific keyword. It should tell the potential client why you are the best option for their needs. And, it basically takes their hand and guides them to call, e-mail or schedule. This is the best way to get the most out of your Google Ads account.
Simply sending your potential clients to your homepage is a big no-no when it comes to Google Ads. Bottom line, conversions (phone calls) take place on landing pages.
Sending your paid traffic to your website is entirely too costly. You end up overwhelming the searcher with too much information, forcing them to navigate the pages of your website until they finally give up and exit back to the search results to try another result (your competitor). Three things just happened:
- You paid for a click and received nothing in return
- Most likely they called your competition
- Google assigns your account low quality scores & penalizes you with higher Cost Per Clicks (CPC)
When it comes to paid Advertising, the homepages and websites aren’t the best way to guide searchers to call or contact you. Instead, letting them know everything they need to know on one page makes things more simple for them. And, in this day and age, if you make their lives easy, they will most likely convert (contact you).
How do Landing Pages work?
Landing pages are a quick way to let your potential customers know exactly how you can solve their immediate problem and what they should do next. There are no distractions, they are designed for taking action around one specific keyword, simple but a proven method that just works. Here at Triple Your Clicks we’ve been utilizing landing pages with our Google Adwords accounts and have gotten amazing results for our clients. The idea here is to get the phone ringing. Adwords is a great way to get clients in the door fast without even having a website. A well designed landing page includes:
- a great offer
- built around one service or product
- testimonials and customer reviews
- Trust signals.
- no navigation
- well placed & bolded phone numbers
- call to actions through out the page
- easy to use on all devices
- and more….
Getting great landing pages
Remember if someone is on Google searching for your services, they know that they need your service or product already. You don’t have to sell yourself on that. You need to sell yourself on how you are going to make their life better with your service or product vs the next guy. They already know they want something and are online searching for it. Give them what they want and they won’t go any further. This is where we come in.
We are a marketing agency that designs amazing landing pages that convert to sales. That’s the goal here, to get sales for your business, right? We drive the traffic, phone calls, e-mail sign-ups, whatever it is your looking for. You just have to close the deal. Our job as your marketing team is to get you the leads. And, we have proven our high converting landing pages work because we track all lead sources and give our clients a monthly report with the leads we generated including a recording of every phone call, copy of live chat conversation and email form request.
Dedicated Landing Pages are the key to Google Ads success
Want Better Results?
- Build a well optimized Google Ads campaign
- Optimize your keyword quality scores to be 6 or higher
- Create dedicated landing pages
- track all lead sources
- be open to new lead sources (Millennials don’t like to make phone calls)
- review reports & optimize your account
To learn how you can start winning with Google Ads, call us at 407-459-8804 and schedule a FREE Google Ads account audit or email us at info@tripleyourclicks.com