Advertisers who continue to treat mobile searchers the same as their desktop searchers are guaranteed to lose customers to their competition. For now, most websites are missing this opportunity. You have a unique advantage to gain an advantage when you serve mobile device users with a message that will format properly on their smart phone or tablet.
Remember, 67% of mobile shoppers agree that they are more likely to buy if the experience is convenient.

Adwords mobile targeting options let advertisers display convenient options, including click-to-call buttons and location maps, making it easier for customers to purchase.

Here’s how it works in the everyday world – Imagine you’re on your smart phone and you remember a co-worker telling you about this great new jazz club. You happen to be in the area but aren’t exactly sure where the establishment is located. So your co-pilot does a quick search on their mobile device.
You click and land on a website that displays miniscule text, a bewildering list of options and all you want is a simple map or phone number. Meanwhile, you miss your turn and the window of opportunity is rapidly being closed. Don’t let this happen to your business!
Now lets imagine the same scenario only this time you view a Google search results page and click the link to this great jazz club. Front and center you see a convenient link to a map or the option to click-to-call. Here the advertiser is providing a simple solution by serving up exactly what the searcher wants at that moment.