Contractor Marketing – Can Video REALLY Influence Buying Decisions?
By Michael Haines – Founder of ACDirect.com
Video marketing is either going to happen to you, or for you.
Remember when contractors resisted the trend toward websites in the early to mid 2000’s?
Well, it’s happening again only this time its video…
Google is reporting that video results will dominate the search engine results pages (SERPS) by 2017. You already know that video is the future of contractor marketing, so the ones that get started now and take advantage are going to be the leaders in their markets. (And, it’s so much easier than you’ve been led to believe).
And of course, I get asked 2 questions all the time….
1) Is there really any money to be made with video?
2) How do I get started making money using video?
So…I decided to skip the first question and tackle the second one HEAD ON.
The contractor marketing industry is fast asleep for the most part so this is your opportunity to gain a
competitive edge. The contractors who make video marketing a substantial component of their overall plan can lead the way for years to come.
Just like with your website, the age and activity level of your Youtube account are two very important factors that will determine if and how your videos rank for important keyword searches.
If You’re Smart you Will Begin Video Marketing Immediately
• Become an Authority and attract more high quality leads and sales for your business!
• Leverage Youtube’s 4 Billion Daily Views to Create perpetual, 24/7 traffic!
• Use simple little videos to build your list and sell your services with less effort!
• There are a ton of powerful (yet simple)Video Strategies for Online Growth!
Right about now you may be thinking “How in the world am I going to create, publish, and optimize videos when I have a million other things to worry about?”
My suggestion: find a way. And quickly. Here’s a few pointers to get started:
First – Open a Youtube account if you don’t already have one. It’s free and surprisingly easy.
Second – Familiarize yourself with how to upload a video onto Youtube
Third – There are 3 primary types of video and each has a distinct purpose:
Explainer videos – These videos are non-promotional in nature and are intended to answer questions and to solve problems for the viewers. If you are a roofer, you can make a video and explain how and why roofing leaks develop. Then, explain how the homeowner can extend the life of the roof and prevent unnecessary leaks.
Provide specific detail of the steps required to prevent leaks. Then explain the exact maintenance steps required to provide them with the longest life possible from their roof. Be free with your knowledge and help them to understand that you are the expert they can turn to when they need help. DO NOT promote. Instead, give helpful information generously, educate and build authority.
Testimonial (review) videos – These are just what they imply; a testimonial from a satisfied customer explaining to the world what a great experience they had with your company. This is probably the single best way to create trust from your reviews as video is more believable than ordinary written reviews. Here’s how to get your first review video for free.
Click here to play review video
Promotional videos – Plain and simple, this is a video that promotes your company, service or product. This is where you make special internet-only offers and provide a sweet deal on a service call or repair. Don’t mess around with $10 or $15 coupons; give them something super enticing to get your foot in the door and keep them as a client for years to come.
Click here to play promotional video
Offer a free diagnostic service call, a $75.00 gift card with no minimum purchase required, etc. Buyers that use video are smart and selective so don’t skimp. This is your chance to gain a new customer who may need a new roof, a new HVAC system, or a complete re-plumb today or in the near future.
To Learn How to Start LEVERAGING Video in Your Business visit www.TripleYourClicks.com
This article is written by Michael Haines, the founder of AC Direct, the oldest and most visited HVAC e-commerce site in the country. Michael has generated over $40,000,000 in HVAC revenue using web based marketing from this and other sites, including local service and installation sites.
His websites have generated over 17,000,000 visitors and were featured in the INC 5000 list of fastest growing companies in America, 2 years in a row.
Please contact us directly at:
407-459-8804 or email info@TripleYourClicks.com.com