Time To Win with Adwords

Case Study: How High Converting Landing Pages Can Bring In The Big Bucks

High Converting Landing Pages- Before and After Case Study Background: An HVAC contractor was overspending and under-delivering on their company’s Google Adwords campaigns, he needed high converting landing pages but didn’t realize it at first. After using expensive programs to try and learn Google Adwords and engaging the services of bargain-bin content writers and landing page…

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HVAC Websites That Money – Before and After Case Study

Rejuvenated HVAC Websites – Before and After Case Study   Our client, Smiley’s Royal Comfort, came to us with a severely under-performing HVAC website. Smiley’s is a growing residential heating, air conditioning, and plumbing contractor based in Greencastle, Indiana. Their goal was twofold – to increase traffic and to capture more conversions from visitors. They…

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HVAC AdWords Management – How to Stop Paying For Stupid Clicks

  There are a lot of really important features hidden and buried within the AdWords interface. However, Google made a recent change to the interface placing keywords, negative keywords and search terms front and center for improved HVAC AdWords management.     Search terms were also buried under the “details” tab making the process counter-intuitive.…

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HVAC SEO – Tips, Tricks, and Tactics That Will Improve Your Website Rankings

  HVAC SEO – Tips, Tricks, and Tactics That Will Improve Your Website Rankings   Search engine optimization (also known as SEO) is forever changing and remains a closely guarded secret by the search engines, including Google.   These search engines use what they refer to as “algorithms” (sounds like a jungle mammal) to determine…

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Contractor SEO – Get Your Free Tool That Monitors Your Google Website Rankings

Contractor SEO – Get Your Free Tool That Monitors Your Google Website Rankings When starting a new contractor SEO campaign or expanding an existing SEO campaign, it is helpful to identify and target the “low-hanging fruit”. A good strategy is to identify keywords that your website already ranks for, just not necessarily in a dominate…

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Contractor SEO – 9 Simple Words I Used On Google That Helped Me Sell Thousands of Ductless AC Systems

Contractor SEO – 9 Simple Words I Used On Google That Helped Me Sell Thousands of Ductless AC Systems By Michael Haines, founder of ACDirect.com I don’t know about you but I’m always looking for the right words in my marketing messages    Words that will capture the attention of my perfect prospects and send…

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