Time To Win with Adwords

Case Study: How High Converting Landing Pages Can Bring In The Big Bucks

High Converting Landing Pages- Before and After Case Study Background: An HVAC contractor was overspending and under-delivering on their company’s Google Adwords campaigns, he needed high converting landing pages but didn’t realize it at first. After using expensive programs to try and learn Google Adwords and engaging the services of bargain-bin content writers and landing page…

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Stupidity – Arrows Hit in Red Target.

HVAC AdWords Management – How to Stop Paying For Stupid Clicks

  There are a lot of really important features hidden and buried within the AdWords interface. However, Google made a recent change to the interface placing keywords, negative keywords and search terms front and center for improved HVAC AdWords management.     Search terms were also buried under the “details” tab making the process counter-intuitive.…

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keyword research

  Stop Paying For Stupid Clicks Google AdWords Keyword Discovery Process For HVAC Contractors   Learn how to turn AdWords search traffic into pure gold while avoiding costly errors       1. HVAC keyword phrases should be supported by useful and relevant content. For example, an HVAC contractor found that many people came to their…

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Time To Win with Adwords

Warning: These 8 Common AdWords Mistakes May Be Siphoning Away Up To 78% of Your Budget.

  We’ve all heard it – Google AdWords doesn’t work, it’s too expensive, too complicated, etc. That’s not surprising considering every year thousands of business owners tackle AdWords without a solid (or even a basic) understanding of the fundamentals. A recent study finds small businesses unnecessarily waste 25% of their PPC marketing budget It’s not difficult…

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