Next, we re-organized all ad groups to focus on only the best converting keywords. New ads were created using compelling, well crafted offers designed to grab the attention of potential clients. We paused all poorly performing keywords that fell within the bottom 80% of results.
- Traffic was up 82%
- Average cost per click was reduced by 48%
- Conversion rate improved a remarkable 212%
- Cost-per-conversion was reduced by 70%.
- Monthly budget never exceeded their desired level